Download 12page marketing plan on marketing plan for cocacola 2020. The pepsi makes defense strategies so that it can maintain its position in the market. Cocacola has a lot of strength in their marketing plan and business. This course offers a comprehensive overview of the field of marketing from a domestic and international viewpoint. Take your hr comms to the next level with prezi video. Heres how coca cola keeps its marketing strategy focused. It uses polar bear figures and a message of nostalgia and tradition as part of its branding over time. Today, thecompany is the worlds leading manufacturer in the beverage industry, operating globally inmore than 200 countries with its head office located in. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. Its products can be found in over 200 countries around the world. We have done a study on coca cola company with the aim to learn about the efferent marketing prospects in pakistan and our selected product is coca cola. Cocacola captures a market share of 26% where as the other products of cocacola company has very little share only 19%.
Project report on marketing strategies of coca cola submitted by acknowledgements. Identifying market segments andtargets formarketing strategy. This is a result of sustained marketing efforts starting from early 20th century. Project report on marketing strategies of coca cola submitted by name. Coke as a brand in itself tries to substitute the entire soft drink. Cocacola focuses on improving the community relationships and increasing their happiness, that positively reflects on their public image, resulting in customer and revenue rise. Cocacola marketing strategy is one of the most complete and diverse strategies today. Coca cola marketing plan the coca cola products appeal to a wide range of people from all races, genders, and ages. Coca cola is one of the most leading company in soft drink beverage industry. Doc project report on marketing strategies of coca cola. Marketing plan coca colaexecutive summarythe coca cola company was first established in 1886 by dr john styth pemberton.
Coca cola s headquarters are in atlanta, georgia, in america. An evaluation of marketing strategies undertaken by coca. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. A soft drink giant, coca cola, is one such example which market aggressors since has been 1886. Giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Apr 15, 2020 coca cola marketing strategy vintage coca cola ad. The company is hosting a wide range of beverage products to ensure customers wide choice.
Magazine ads, online internet and various social media have also been used as publishing for coca cola marketing. Cocacola marketing plan free download as powerpoint presentation. Pemberton, an atlanta pharmacist, when he tried to. In marketing plans it has typical structure with respective purpose which is incorporated while developing marketing plan for coca cola company. The background of the company clearly illustrated in the beginning of this paper as well as the mix product of marketing. Cocacola marketing plan coca cola the coca cola company. The products are also marketed as consistent and of high quality.
May 10, 2019 the marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products. Marketing plan coca colaexecutive summarythe cocacola company was first established in 1886 by dr. Coco cola marketing strategy and market plan executive summary giant soft drink company coca cola has come under intense scrutiny by investors due to. Syed shahmeer hassan bba v strong vs weak pepsi and coca cola are strong competitors. A marketing plan is successful if youve achieved the target increase sales by 50% or increase sales by 200%. Cocacola company is one of the fastest growing multinational enterprises in nigeria. Branding is one of the most important aspects of any business, large or small.
The cocacola brand is globally valued and recognized. The bench mark of the company is coke and the major products include cocacola, sprite, fanta, barqs root beer, and coke zero. It is best known for its flagship product, cocacola, and is one of the largest corporations in the united states. Pinak paul manav rachna international university 1 acknowledgements i am sincerely thankful to miss kanupriya project faculty guide, under whose guidance i have successfully completed this project and time spent with her had been a great learning experience. Still coca cola has more market share than its competitors. To fully understand how they act, lets discuss the components of their marketing strategy. Because of this, coca cola has come up with long term objectives. Coca cola targets multicultural youth by identifying common youth struggles and positioning cocacola as a unifying element in a diverse youth culture. Identifying market segments and targets for marketing strategy plan of cocacola company in. Coca cola has an effective marketing and advertising campaign. It all started years ago, in 1886, when a confederate colonel in the civil war, john pemberton, wanted to create his own. Coca cola market plan and market research free essays, term.
The company has a large product portfolio of sparkling and still beverages. The product is controlled by the coca cola company, a. The parent product of the company is cocacola drink, which is a flagship product. Coca cola is famous for its worldwide rating and popularity as its. Coca cola marketing strategies free download as word doc. Coco cola marketing strategy and market plan executive summary giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Marketing strategy articles coca cola is worlds leading soft drink maker and operates in more than 200 countries around the world. Discussion and analysis of the marketing strategy of coke zero in the us market robert sarich, riasat zaman, and chinmoy misra coke zero 375ml cans as sold in vending machines were launched in the us market in 2005, as a sugarfree version of coca cola that maintains the same taste. Sep 08, 2018 marketing strategy of coca cola coca cola marketing strategy september 8, 2018 by hitesh bhasin tagged with. Coca cola marketing strategies and supply strategies have proven to be ineffective in pakistan for leaving pepsi behind. The brand is present across more than 200 nations and is sold in packages of various sizes. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world.
Nov 16, 2014 a read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. In pakistan pepsi is the market leader and coca cola is its. Pdf coco cola marketing strategy and market plan ekin duran. Coca cola is a multinational corporation having its route in almost every part of the world. In marketing plans it has typical structure with respective purpose which is incorporated while developing marketing plan for cocacola company. It is best known for its flagship product, coca cola, and is one of the largest corporations in the united states.
Cocacola started as a cure for the addiction to morphine. Coca cola position its products as refreshing and thirst quenching. This stepbystep guide covers all aspects of the marketing plan with a coca cola example. The marketing strategy of coca cola is a mix of three important elements affordable prices. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic. It contributes to the highest sales of soft drinks globally. This evaluation will help you designing and modifying next marketing plan. The coca cola company market plan marketing plan for a coca cola company analysis of company situation. In coca cola marketing mix, promotions and place plays a major role in building the brand. Analyze sales growth critically and also analyze that which marketing activity is affecting sales more.
Marketing plan for coca cola essay 912 words 4 pages. Marketing analysis and segmentation, market research, types of consumers, 4ps of marketing, advertising, selling, and careers in marketing are among the wide range of topics that will be discussed. It is best known for its flagship product, cocacola, and is one of the largest. History has shown that the cocacola company has touched so many lives since world war ii. Coca cola marketing strategies pepsi co coca cola scribd. It all started years ago, in 1886, when a confederate colonel in the civil war, john pemberton, wanted to create his own version of coca wine cola with alcohol and cocaine and sent his nephew lewis newman to conduct a market research with the samples to a local pharmacy jacobs pharmacy. They are the worlds leading brand name, and they have a large scale of operations, and have continuing revenue growth in all of their three segments. Heres how cocacola keeps its marketing strategy focused. Pdf strategic marketing plan for cocacola 2016 researchgate. Cocacola marketing plan the coca cola company coca cola. Sep 07, 2016 the marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve marketing objectives. In brief the purpose is to market a new innovative beverage packaging.
Its product portfolio consists of roughly more than 400 brands. This video is about cocacolas marketing campaign strategy. They are the worlds leading brand name, and they have a large scale of operations, and have continuing revenue growth in. It is one of the most popular brands at the global level. Presentation marketing plan of pepsi pepsi the coca cola. Most famously the female sale increase from diet cokes tv adverts in the 90s.
The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility, and great customer connection. Coca cola spends a good portion of its ad budget on television advertising. Today, coca cola is an internationally recognized soft drinks company with ambitious plans to further grow the brand. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Presentation marketing plan of pepsi pepsi the coca. They use the advertisements as one of the most important promotional tools. Apr 18, 2016 this video is about coca cola s marketing campaign strategy. The analysis allows us to outline the best strategies to follow for the achievement of the companys strategic goals. The report is also identified marketing strategies of the coca cola company which create opportunities for it to survive in the competitive. Marketing and branding strategy coca cola has been successful in creating brand loyalty among its consumers. Marketing history market research in the beginning. Giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program consequently it is seeking the help of polianitis marketing company pty ltd to develop a professional marketing plan which will help the business achieve its objectives more effectively and efficiently, and inevitably regain.
The 4 ps of coca cola include the product, the price, the place and the promotions. Identifying market segments andtargets formarketing. Technology is used at every step of coca colas value chain syrup manufacturing, bottling operations and storage at retail shops. In the role of marketing consultant, i am presenting a marketing plan and a marketing research brief for cocacola, a leader in the softdrinks industry.
Cola company is a beverage company that is publicly listed on the new york stock exchange. Cocacola advertising plan marketing assignment help the cocacola company is one of the worlds largest and most popular beverage company, refreshing its consumers. Discussion and analysis of the marketing strategy of coke. The cocacola company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world.
But globally coca cola is pioneer and pepsi is follower. Marketing plan on marketing plan for cocacola marketing assignment cocacola is not a premiumpriced product, but it is comparatively expensive than other similar brands available. The products are said to bring joy, as apparent from coca cola s latest tagline little drops of joy. Marketing mix of coca cola 4 ps of coca cola coca cola 4. Along with advertisement they also use other promotional tools. Cocacola in 2015 matt curd matt curd page 1 marketing plan purpose.
A strategy and marketing plan for coca cola ukessays. As the company does not have that skillful village distributor they cannot reach out to a lot of people. Coca cola advertising plan marketing assignment help. Cocacolas headquarters are in atlanta, georgia, in america.
Coca cola has a diverse mixture of products in their portfolio, which includes carbonated soft drinks, juice drinks, water beverages, liquid flavor enhances, sports drinks, teas, coffee drinks, low and no calorie drinks, caffeine free drinks, gluten free drinks, and low sodium drinks coca cola, 2015. This shows that cocacola company has a high market share. It is currently involved in retailing, marketing nonalcoholic beverage syrups, manufacturing and other stuff. An example for such successful implementation of marketing strategy is coca cola. In the role of marketing consultant, i am presenting a marketing plan and a marketing research brief for coca cola, a leader in the softdrinks industry. Doc project report on marketing strategies of coca. Marketing strategy of coca cola coca cola strategy.
Marketing plan for coca cola essay example 1848 words. The products are associated with having a good time with friends and family and enjoying everyday life. Marketing plan for coca cola free essay example by essaylead. Introduction marketing is definitely one of the major factors that contribute towards the success of any business. Coca cola marketing plan design and marketing strategies cocacola used seven key design and marketing strategies, which made it as recognizable in the streets of. In pakistan pepsi is the market leader and coca cola is its competitor. The coca cola company manufactures and sells more than 400 brands of products across the world, making it the leading company in terms of market shares, which are at least. Pdf coco cola marketing strategy and market plan ekin. Marketing mix constitutes all those strategies which are formulated and implemented with the core objective of presenting the companys product or service to its target customers in the most effective and competitive fashion. Aug 19, 2019 marketing history market research in the beginning. Marketing plan introduction pic the cocacola company was originally established in 1886 by dr. The coca cola brand is globally valued and recognized.
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